UK Residents' intention to take short breaks/holidays in the UK
Overview
Here is the latest data from our tracker research, showing the intended month of travel of UK residents intending to take a holiday/short break within the UK.
Last updated
1 March 2024
Licence
Open Source
Contact for data enquiries
Source of this data
This data is drawn from an ongoing research project which is a collaboration between VisitScotland, VisitBritain / VisitEngland and VisitWales. It is tracker research which means that the same core questions are asked in each wave of the research. This allows trends (eg changes in people's intention to travel) to be tracked.
The aim of this research was originally to track the recovery of tourism within the UK during the COVID pandemic, by gathering insight on people's sentiment (their feelings about the situation) and their intention to take a holiday or short break in the UK.
Many of the findings now relate to the impact of cost-of-living rises on people's sentiment and holiday intentions.
You can find further analysis of data from this research in our Scotland section (link below)
Further Reporting
Full reports are available on the VisitBritain website, here (external website)
Using this visualisation
We are working on options to download dashboards for use in presentations and other publications. In the meantime we suggest taking a screenshot of the chart, or linking directly to this Observatory page.
Accessibility
If you require alternative formats of this data or visualisation please contact sto@visitscotland.com and the team will be able to assist.
Using the data
Please read the disclaimer and advice on using the data