12.4 million visits made by domestic (GB) visitors to Scotland in 2023 - down on 2022
The Scottish Tourism Observatory aims to make tourism data for Scotland easy to find and use, and to enrich the data available. New content and updates will be added throughout the year, so please browse, and please check back as our content grows
The main source of data on international tourism in Scotland is the International Passenger Survey (IPS). The IPS measures volume and value of international tourism in Great Britain.
The main source of data on domestic overnight tourism in Scotland is the Great Britain Tourism Survey (GBTS). The GBTS measures volume and value of domestic overnight trips taken by GB residents.
Data Insights
Data on Scotland's domestic overnight visitors from 2022, drawn from the Great Britain Tourism Survey (GBTS).