Using the site

Data and analyses for tourism in Scotland

Dark Skies Bruces Stone

Key facts about the Visitor Economy

  • Employment

    In 2022 the Sustainable Tourism Sector in Scotland employed 229,000 individuals, accounting for 8.7% of employment in Scotland

  • Accommodation

    Serviced accommodation was the type of accommodation used by 46% of GB visitors to Scotland in 2023

  • Domestic tourism

    12.4 million visits made by domestic (GB) visitors to Scotland in 2023 - down on 2022

Browse by topic

Browse data by source

  • International Passenger Survey

    The main source of data on international tourism in Scotland is the International Passenger Survey (IPS). The IPS measures volume and value of international tourism in Great Britain.

  • Great Britain Tourism Survey

    The main source of data on domestic overnight tourism in Scotland is the Great Britain Tourism Survey (GBTS). The GBTS measures volume and value of domestic overnight trips taken by GB residents.
Shetland Museums and Archives sits on the shore with a harboured boat in the foreground

Data Insights

Data on Scotland's domestic overnight visitors from 2022, drawn from the Great Britain Tourism Survey (GBTS).

Domestic (GB) Overnight Visitors to Scotland 2022 onwards

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