Employment
In 2022 the Sustainable Tourism Sector in Scotland employed 229,000 individuals, accounting for 8.7% of employment in Scotland
Data and analyses for tourism in Scotland
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Accommodation
Serviced accommodation was the type of accommodation used by 46% of GB visitors to Scotland in 2023 -
International visit spend
Record levels of visits (4m) and spending (£3.6b) by people visiting from outside of the UK in 2023 -
Domestic tourism
12.4 million visits made by domestic (GB) visitors to Scotland in 2023 - down on 2022
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Browse data by topic
Visit this page to browse for data on topics such as accommodation, transport and seasonality -
Seasonal pattern of tourism in Scotland
Browse data on tourism performance quarterly -
Accommodation
Scotland offers a wide range of accommodation for visitors. Find data on where people are staying, and trends in occupancy
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Browse data by source
In this section, you'll find annual tourism performance summaries and timeseries data. -
International Passenger Survey
The main source of data on international tourism in Scotland is the International Passenger Survey (IPS). The IPS measures volume and value of international tourism in Great Britain. -
Great Britain Tourism Survey
The main source of data on domestic overnight tourism in Scotland is the Great Britain Tourism Survey (GBTS). The GBTS measures volume and value of domestic overnight trips taken by GB residents.
Data Insights