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A couple walking towards Dunnottar Castle

Case Studies and Project Updates

Info and Inspiration - How data is being used in Scottish Tourism

Case Studies

Resources for data and tourism (links to websites)

Traveltech for Scotland

Traveltech for Scotland brings together traveltech organisations with the tourism and hospitality sector to help Scotland’s economy sustainably thrive

The Data Lab

The Data Lab aims to help Scotland maximise value from data, offering innovation support, training, resources and events

Interface

Interface works with businesses of all sizes to match them to Scotland’s world-leading academic expertise and help them grow

Sources of tourism data (links to websites)

VisitScotland.org

The Research and Insights section of VisitScotland's corporate website provides interpretation of data and statistics as well as qualitative insights

VisitBritain.org

Data, research and insights on international visitors and markets are provided on the VisitBritain site

UNWTO

The UNWTO website shares data and dashboards as well as research on global tourism