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Data and Analyses for Tourism in Scotland

Browse data for Scotland

Visitors

Browse data on our visitors from around the world and close to home

Seasonality

Tourism supply and demand fluctuates throughout the year, impacting businesses and destinations. Find seasonality analyses here

Accommodation

Scotland offers a wide range of accommodation for visitors. Find data on where people are staying, and trends in occupancy
Children playing on Brora beach

Tourism in the UK

DATA AND TRENDS IN UK TOURISM

UK
View of Yesnaby Castle sea stack on the west coast of Orkney

Global tourism

DATA AND TRENDS IN INTERNATIONAL TOURISM

Global
Looking through the Cloisters of University of Glasgow

Community

SUPPORT and inspiration for using data in tourism

Community

Updates from the Scottish Tourism Observatory