Overview

You'll find data on the activities undertaken by GB residents as part of a overnight trip to regions of Scotland in this dashboard. Activity areas investigated include sightseeing, outdoor activities and cultural experiences.  Data is displayed for 2022 onwards

Source

Data in this dashboard is drawn from the Great Britain Tourism Survey - please see source information below for more.

The Great Britain Tourism Survey (GBTS)

The Great Britain Tourism Survey (GBTS) is a national consumer survey. It measures the volume and value of domestic overnight tourism trips taken by residents of Great Britain. The study provides information about trip and visitor characteristics. It covers all aspects of tourism such as holidays, visits to friends and relatives and trips for business and other purposes. The survey is jointly sponsored by VisitEngland, VisitScotland and Visit Wales.

More information about the GBTS and analysis reports can be found on visitscotland.org here

Using these visualisations

We are working on options to download dashboards for use in presentations and other publications.  In the meantime we suggest taking a screenshot of the required chart, or linking directly to the observatory where possible. 

Last updated

9 April 2025

Licence

Open Licence

Contact for data enquiries