Overview

Data on Scotland's domestic overnight visitors (residents of Scotland, England and Wales) from 2022, drawn from the Great Britain Tourism Survey (GBTS). The most recent annual data available is for 2024. 

Report Highlights

10.6 million overnight trips taken in Scotland in 2024 by GB residents 

29.5 million nights spent in Scotland in 2024 by GB residents 

£3.3 billion expenditure in Scotland associated with domestic tourism trips

Navigating this dashboard and sample size

Please note this dashboard contains multiple tabs - you can move through the tabs by using the arrows at the bottom of the viewer.

The dashboard provides filters to locate specific data. However, please be aware of sample size when using these filters. This can be seen at the top of the dashboard.

Using these visualisations

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The Great Britain Tourism Survey (GBTS)

The Great Britain Tourism Survey (GBTS) is a national consumer survey. It measures the volume and value of domestic overnight tourism trips taken by residents of Great Britain. The study provides information about trip and visitor characteristics. It covers all aspects of tourism such as holidays, visits to friends and relatives and trips for business and other purposes. The survey is jointly sponsored by VisitEngland, VisitScotland and Visit Wales.

More information about the GBTS and analysis reports can be found on visitscotland.org here

Last updated

9 July 2025

Licence

Open source

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