Purpose of domestic (GB) overnight trips to regions of Scotland
Overview
You'll find data on the main reason or purpose of trips taken to regions of Scotland by GB resident overnight visitors. Purpose of trip is defined as "holiday/leisure", "visiting friends or relatives (VFR)", "business", "overnight stay as part of an overseas trip" and "other". Data provided for 2022 onwards.
The Great Britain Tourism Survey (GBTS)
The Great Britain Tourism Survey (GBTS) is a national consumer survey. It measures the volume and value of domestic overnight tourism trips taken by residents of Great Britain. The study provides information about trip and visitor characteristics. It covers all aspects of tourism such as holidays, visits to friends and relatives and trips for business and other purposes. The survey is jointly sponsored by VisitEngland, VisitScotland and Visit Wales.
More information about the GBTS and analysis reports can be found on visitscotland.org here
Using these visualisations
We are working on options to download dashboards for use in presentations and other publications. In the meantime we suggest taking a screenshot of the required chart, or linking directly to the observatory where possible.
Accessibility
If you require alternative formats of this data or visualisation please contact sto@visitscotland.com and the team will be able to assist.
Last updated
9 April 2025
Licence
Open Licence