Seasonal characteristics of GB overnight trips - Scotland regions

Overview
Here you can investigate the quarterly pattern of domestic (GB) overnight visits to regions of Scotland and explore seasonal changes in average spend per trip, average spend per night and length of stay. Data available from 2022 onwards.
Source
Data in this dashboard is drawn from the Great Britain Tourism Survey - please see source information below for more.
The Great Britain Tourism Survey (GBTS)
The Great Britain Tourism Survey (GBTS) is a national consumer survey. It measures the volume and value of domestic overnight tourism trips taken by residents of Great Britain. The study provides information about trip and visitor characteristics. It covers all aspects of tourism such as holidays, visits to friends and relatives and trips for business and other purposes. The survey is jointly sponsored by VisitEngland, VisitScotland and Visit Wales.
More information about the GBTS and analysis reports can be found on visitscotland.org here
Using these visualisations
We are working on options to download dashboards for use in presentations and other publications. In the meantime we suggest taking a screenshot of the required chart, or linking directly to the observatory where possible.
Last updated
9 April 2025
Licence
Open Licence