Tourism worldwide is dynamic, diverse and competitive. Learn more about trends, markets and destinations here.
Global Outbound Tourism
Interested in understanding new and emerging markets globally?
You'll find information on the top markets travelling internationally by year as well as a timeseries on global outbound tourism here.
INTERNATIONAL CONSUMER SENTIMENT TO TRAVEL
Want information on markets likely to travel in the short term?
Here you will find data on consumer intention to undertake international leisure travel by market across key inbound markets for the UK and Scotland.
DATA FROM THE UN WORLD TOURISM ORGANISATION
The UNWTO gathers data from destinations around the world. With this, they create and publish many useful analyses which give insight into international tourism trends. For example, in their data, you can see the world's top destinations and outbound travel markets. We've selected some data to create analyses for the Observatory, but there is much more to find on their website. They have been tracking the impact of the COVID-19 pandemic and have published data and analyses which are available through the link below. We have taken guidance from the UNWTO during the development of the Scottish Tourism Observatory as we aim to become a member of their International Network of Sustainable Tourism Observatories.