Domestic Day Visitors in Scotland (2011 to 2019)

Please note this dashboard contains multiple tabs - you can move through the tabs by using the arrows at the bottom of the viewer.

Some tabs in the dashboard provide filters to locate specific data.  These can be seen at the top of the dashboard.

The Great Britain Day Visits Survey (GBDVS) is a national consumer survey. It measures the volume and value of domestic day visits taken by residents in Great Britain. The survey provides detailed information about trip and visitor characteristics.

The survey is jointly sponsored by VisitEngland, VisitScotland, and Visit Wales.

More information on the GBDVS can be found on visitscotland.org here

There are two main measures for day visits reported here

Three hours or more leisure day visits 

These are visits by adults and accompanied children that lasted for three or more hours. This includes travel time, to undertake one or more eligible leisure activities.

Tourism day visits

These are a subset of three hours or more leisure day visits. To qualify as a tourism day visit, they must meet the additional criteria. They must have undertaken them less often than once a week and must include a visit to a place outside of the local authority where the visit started

The restrictions on travel resulting from the COVID-19 pandemic had considerable impact on tourism statistics.  Moreover, the data from the GBDVS is now based on a new online survey, covering both overnight and day visits.

We will be publishing data from the new survey shortly

In these visualisations, visits and spend values are shown in millions.

We are working on solutions for downloading dashboards for use in presentations and other publications.  In the meantime we suggest taking a screenshot of the required chart or linking directly to the Observatory where possible. 

Please read the disclaimer and advice on using the data

If you require alternative formats of this data or visualisation please contact sto@visitscotland.com and the team will be able to assist.